Flat White Film - SITEBEAST

Elevator Pitch

Flat White Film crafts intimate, romantic wedding films that let couples relive the emotion of their day in cinematic detail.

Purpose & Scope

Goal	Detail
Portfolio showcase	Serve full‑screen, high‑impact video that feels premium but loads fast.
Lead generation	Enquiry form delivers warm leads directly into the inbox.
Google performance	Structure and speed tuned to rank for local wedding‑film keywords and build social credibility.

Role: Strategy • UX • Build • Optimisation (solo project).

Signature Features

Feature	Feature Why It Matters
Responsive header reel	Two versions (16:9 desktop & vertical mobile) auto‑swap so motion always fills the viewport perfectly without bandwidth bloat.
Background video header	Adds immediate emotion while still scoring high on Core Web Vitals thanks to heavy compression + lazy loading.
Gallery & social proof	Scrollable testimonial quotes and stills reassure new couples.
Mini‑film surprises	One‑minute highlight reels embedded at the end of each blog post delight featured couples and showcase range.

Design & Tech Stack

Look‑and‑feel keywords: Moving newspaper · Trustworthy · Classical
Stack: WordPress + Oxygen for lean markup and granular performance control.
Performance wins: Optimised H.265 video, deferred loading, CDNs; site remains snappy despite media‑heavy sections.
Favourite micro‑interaction: Device‑aware header film swap; vertical edit plays on mobile, widescreen on desktop.

Results & Signals

Ranks #1–#2 locally for targeted “wedding videographer” keywords within months of launch.
Consistent inbound enquiries cite “loved the videos on your site” as motivation to reach out.

Next‑Phase Wishlist

Expand blog with detailed wedding write‑ups and vendor collaborations.
Explore client login portal for review cuts and final‑file delivery.

Key Takeaway

Optimise video first. In media‑heavy niches, nothing moves the performance needle like disciplined compression, multiple aspect‑ratio masters, and smart lazy‑loading.