Atreus Ltd - SITEBEAST

Elevator Pitch

“We run cables so you can run your business.” Atreus solves complex power, data, and safety challenges with engineered, end‑to‑end installations for growing firms along the M1 corridor.

Project Origins & Scope

Factor	Details
Founder story	Jordan moved from managing steel‑plant crews to launching his own multi‑discipline electrical outfit, bringing a problem‑solving mindset and a hand‑picked team of specialists.
Site brief	Replace a tired Salient‑theme WordPress site with a faster, Oxygen‑powered build that visually reflects Atreus’ growing capability.
Time pressure	No hard deadline—quality over speed, with the freedom to craft a precise brand narrative.
Role	Solo designer‑developer: strategy, UX, copy, WordPress/Oxygen build. Atreus supplied most project photos.

Goals & Success Factors

Show the breadth of services (power, data, renewables, fire, CCTV) to add legitimacy to quotes.
Surface flagship projects—notably the high‑spec Manor House Fitness fit‑out—to illustrate craft.
Reassure prospects with Trustpilot reviews and the prestigious Electric Works address.

No formal KPIs—this was first and foremost a brand‑credibility play.

Audience & Positioning

Segment	Need	Site Response
SMB owners acting as FMs	One contractor who can “handle it all”	Service pages for each discipline + project case studies.
Luxury‑home clients (future)	High‑end, design‑led installs	Copy tone already leans premium; microsite planned.

Brand adjectives: Precise · Resourceful · Measured

Information Architecture & Lead Flow

Nav order: Services → Projects → About → Contact — mirrors buyer journey from “what do you do” to “show me proof” to “let’s talk.”
Service pages: Separate SEO‑optimised pages for each discipline (Electrical Installation, Data Cabling, Renewables, etc.).
Lead funnel: Hero CTA → simple enquiry form; SSL padlock, review snippets, and Electric Works address reinforce trust along the scroll.

Visual & Interaction Design

Element	Decision	Rationale
Hero strapline	“We run cables so you can run your business.”	Instantly speaks to B2B pain‑point
Imagery	Client‑supplied onsite photos; occasional stock for abstract tech cues	Authenticity first.
Micro‑interactions	Dark‑themed inverted map hover + subtle icon colour shifts	Align with brand palette, add polish without noise.

Technical Build & Performance

Stack: WordPress + Oxygen (migrated from Salient).
Speed tactics: Lazy‑loaded, compressed imagery; minimal plugins; caching.
Accessibility: Alt‑text baseline; keyboard focus & ARIA landmarks slated for next release.

Content & SEO

Keyword focus: “Electrical installation” + Sheffield/UK variants; discipline‑specific long‑tails planned.
Project overviews: Short write‑ups for each flagship job give Google fresh, keyword‑rich content and visitors tangible proof.

Outcomes & Reflection

Early impact: Site helped secure several larger‑scale installation quotes within months of launch.
Next‑phase wishlist:
- Microsites for principal contracting and luxury‑home services.
- Rich media around ongoing projects (video diaries, drone shots).
- Deeper accessibility & analytics‑driven iterations.
Takeaway: Close collaboration with construction‑minded founders lets design tell a technical story—precision and problem‑solving—without drowning users in jargon.