A friendly, family‑run café serving fresh Mediterranean comfort food in Crookes—presented online as a clean, mouth‑watering digital flyer that makes visitors hungry and points them straight to the door.
Project Reality Check
Original Brief
Reality on Launch
Full brochure site plus self‑serve venue‑booking workflow
Stakeholders couldn’t supply pricing/offer details in time, so booking feature was parked. The MVP became a menu‑led “look how good we are” site designed to drive footfall.
Role: End‑to‑end execution—branding tweaks, UX, copy, WordPress/Oxygen build, professional photography.
Revised Objectives
Showcase the café and menu in a positive, appetite‑inducing light.
Drive in‑person visits by making hours, map and reviews instantly findable (Google Maps embed).
Park future extras (room‑hire booking, events calendar) until pricing/offer assets are ready.
Menu & Information Architecture
Element
Implementation
Reason
Menu
Printable PDF + mirrored digital page
Consistent on‑site/off‑site; easy to swap on update.
Specials
Promoted via Instagram/Facebook rather than CMS
Faster for owners; avoids half‑baked site sections.
Maintenance: Core menu static; SiteBeast team handles occasional hour tweaks—by design, no frequent edits needed.
Outcomes & Reflection
Early signals: Still gathering—but the site acts as a polished digital flyer for socials and Google Business Profile.
Next‑phase wish: A slick venue‑booking add‑on as soon as pricing/assets land.
Personal takeaway: When clients hesitate on key inputs, steer toward a solid MVP rather than stalling—brochure sites can still add real value while bigger features wait in the wings.
